Price Increase Alert: Yoplait Kids (Dora) Yogurt

Little Boy Beagle loves his yogurt.  It’s probably his favorite part of his breakfast.

So, my wife has gotten pretty familiar with their product especially buying it regularly.

Imagine our disappointment when she noticed that Yoplait has changed their product size and packaging which results in a dramatic price increase.

You used to get six 4-ounce cups for $2.29 regular price.

Now, for the same $2.29, guess what you get?

Four cups.  So, they’ve essentially taken away one-third of what you used to get and are charging the same?

But wait!  It gets better.

In addition to knocking two cups off your multi-pack, they’ve also taken away yogurt.

That’s right, they’ve decided to skim yogurt out of the cups.  From little kids!

The cups went from 4.0 ounces to 3.0 ounces.

So, let me see if I have this straight.  You used to get 24 ounces of product.  So, the brilliant minds at Yoplait came up with the idea of shrinking this to 16 ounces by losing a couple of cups.  Then, someone else came up with the even better idea of knocking off another ounce by skimming an ounce out of each cup.

That’s 12 ounces when you used to get 24.  That’s 50% less product with 0% less price.

Brilliant.  Whoever got a raise on that one should feel mighty proud of themselves.

Big, big shame on you, Yoplait.

And for the record, we have already made the switch to Dannon’s kid yogurt.

(Update 2/16: Yoplait has indicated that the smaller packaging should come with reduced pricing, so I will be checking stores to see if this is indeed the case, and if so, whether it is in line with the product reduction or if there is still a ‘hidden’ price increase in here somewhere)
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8 thoughts on “Price Increase Alert: Yoplait Kids (Dora) Yogurt

  1. If you can buy larger size items and serve the size you need. You are paying for the convenience size of the product.

  2. I agree with krantcents. I had heard a while back that many companies were going to do this, including many cereal brands. It is frustrating. Would you have paid the extra if they would have increased the price and kept the same size?

  3. @jessica07, I think a price increase on the packaging they had would have been justified, but I'm guessing that they wouldn't have tried to double the price that way. I'm in the group that would much rather companies simply raise prices rather than shrink packaging sizes in order to increase their price per unit.

  4. my problem is i can't find the stuff. i seriously started to think there was a recall and that is how i stumbled on your blog. i guess they can't keep up with the demand near me and are waiting to introduce this new & de-proved product. great. it is the only yogurt my daughter will eat and i've tried them all!

  5. My goodness me sonny! Thanks for submittin' this article to the Festival o' Frugality! This is another good reason to switch from the name brand stuff to generic. I agree though – whoever thought this up should get themselves a nice big ole raise! It's amazing what branding can do!

  6. I noticed this last week too. and i'm also having a hard time finding it in the stores. I came across the 4 pack last week when walmart was rearranging their yogurt section and was like 'what the ?" and now i cant find it anywhere. Usually I hoard $.50 cent coupons and wait til ingles or bilo has them on sale 2 for $4. With my coupon doubled, i'd buy the crap out of them for $1 each…BUT no coupons, not on sale, i'd still buy them because little one loves them…if only i could find them :(

  7. At that price, I'd rather buy the yo-baby brand from stoneyfield, which I normally just buy in the big jugs for myself, but the kids like the yoplait because they have dora on it.

    I am going to stop buying it out of principle. Doubling the price is excessive.

  8. People–complain to the company (General Mills). Maybe if enough of us complain they will go back to the 6, 4-ounce cups.

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