When my wife and I got married in 2007, she convinced me to make our primary banking institution Fifth Third.
Prior to that, I had used a credit union account that I had used for, well, ever. My wife wanted to have branch access, something that the credit union really didn’t offer, and she had been a customer for years and was very happy.
I still have the credit union account, but we moved everything else to Fifth Third.
I have to say, it was good advice.
First, they haven’t yet nickel and dimed us on fees. Far as I can tell, free checking still means free checking in their eyes.
Second, they still even have a rewards program. I’ve heard that many banks are canceling rewards programs for debit card users, but Fifth Third even added some links to it from their Internet banking page. The rewards aren’t great, but I sort of put that in the ‘anything is better than nothing’ category.
Third, though we really don’t use a branch all that much, we do have one close to our house, and they’ve been very helpful and friendly when we have needed them.
Fourth, they’ve been Fifth Third the entire time. It’s nice to have consistency and finding that with banks these days is rare (even the aforementioned credit union changed names in the mean time), yet Fifth Third has remained constant. That could, of course, change at the drop of a hat.
Keep up the good work, Fifth Third!
How’s your bank been over the years? Are you happy or planning a banking move?