A couple of months back, we saw a Groupon for a local frozen yogurt place that had recently opened. We looked into it and found that the prices were about the same as a couple of other places we’d recently visited and enjoyed. They operate under the ‘new’ model where you pay by the ounce, so you get as much yogurt as you want, put as many toppings on as you want, and pay at the register based on the weight.
The Groupon was for a $40 gift card that you would pay $20 for, effectively giving you a 50% discount. Even though we hadn’t been to this particular establishment, we took a chance.
When we went in for the first time, it wasn’t awful but it wasn’t spectacular. The first thing that I noticed was that it was very small. They basically sublet a small space within a grocery store, so this was by far the smallest frozen yogurt place I’d been into. They had three machines, each that dispensed two flavors, or that you could swirl together by dispensing from the middle lever.
The yogurt was good. The limited selection bugged me a little bit (as did the fact that they didn’t have crushed peanut butter cups as a topping that first time) but for the price, I was happy.
Both my wife and I became fans of them on Facebook, and a few days after we first went in, we saw a post that basically said that they were now serving nine flavors. I didn’t think anything about this until the next time we were about to go in, when I wondered, just how did they offer nine flavors. This didn’t make sense for two reasons:
- Most yogurt machines at these places have two bins per machine.
- This place was so limited on space I couldn’t see where they’d put another machine in without either re-configuring the space or having yogurt machines all over the store.
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