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I love a good success story.  Who doesn't?  There are so many stories about people who make money blogging that I thought I'd give some perspective.

Make Money Blogging: Going Full Time

As you know, I read a lot of different blogs and one of the themes that comes about with blogging, especially here in the personal finance niche, is how people are able to turn their blogs into businesses, often with the ability to leave their day jobs and concentrate full time on blogging.

It sounds pretty cool.  And it is!  Think about some of the success stories:

  • Back in the heydey of blogging, some of the more established bloggers in the personal finance space were reported to have sold their blogs for over $1 million dollars each
  • One blogger left her job, started making a few thousand a month, and last month reported income of over $78,000 just from her blog!
  • More than a few bloggers have written eBooks about topics that they write about and have watched the money pour in
  • People are able to freelance and write articles and promote their own blog and write for others to the tune of thousands of dollars per month.

Thoughts When Reading About Full Time Blogging

It sounds wonderful, and it sure has a lot of allure.  I'm sure many have gone through the following thoughts.

  1. Holy cow, those are huge amounts of money!
  2. Working from home?  I could do that!  I already have the high speed internet and the MacBook.
  3. Writing blog posts about money?  No problem, I do that already!
  4. Let's get going!  I should start typing up that resignation letter to my boss….

Now, I'm here to tell you to think about holding off, especially on that last item.  Am I here to be a Debbie Downer?  No.  But, what I'm here to say is that it isn't always that easy.

See, what I think a lot of people tend to forget is that you're reading about the ones who have made it.  I mean, they've truly made it!  To get a million dollars by turning over your blog or bring in on an average day what used to take weeks to earn, those kinds of things are great, but they're not representative of everybody's situation.

Not Everybody Can Make The Big Time

I think many times, people often tend to skip by that little fact.  But it's not little.  It's really important.   Because, while you dream of joining the group of people with that kind of success, what people often overlook is that it's not guaranteed.  In fact, the people that have the kind of success above are probably what many would consider the 1%.  Sounds familiar, right?  But in this case it means that for every one blogger that realizes that kind of success, I'd guess that there are 99 who haven't.

mb-2016-04-successAnd that's fine.  There's no shame in trying.

I'm also going to say that if you're reading this and you have that dream that you shouldn't take it.  Not at all.  I just think that if you do so, you should make sure to look not just at the bloggers who have made it, but look at those who haven't.  You might have to dig a little deeper but I'm sure you can find information.  See, while you'll have no problem finding the person talking about bringing in $78,000 per month, you might not have someone all braggy about how they had great dreams of making it big but only managed to bring in $78 from their blog.  Over three months.

Very Few Write About Not Making It

See, these people are going to be harder to find.  They're probably not going to write about that.  In fact, they're probably going to just….stop writing.

When I did my check-in of over 1,100 blogs, the biggest chunk of blogs were those that had gone dark.  Their authors had stopped writing.  Now, I'm not saying that all of those people started their blog with the goal of quitting their job and bringing in tens of thousands of dollars per month, but I'm going to guess that some of them did.

So, if you want to make it big, don't just look at those who have made it big, but look at those who haven't.  Look at what they did and try to piece together what didn't work.  Learning those things is just as important as learning what did work for the success stories.

Seeing both sides of the coin is really important, and having more information is only going to serve you well.

Tying Back To My Favorite Movie

The whole situation reminds me of a scene from Swingers, one of my favorite movies.  It's a movie about a bunch of people who moved to Hollywood in the 90's hoping for success, and they all went out there because they thought it'd be easy.  Only when they got there it wasn't.  During one moment of despair one of the characters even said:

When I was in New York, they made it sound like they were giving sitcoms out to stand-up (comedians) at the airport here

Of course it wasn't quite  that simple.  It never is.  So, if you've got your path to success laid out, make sure you spend some time looking not just at the things that might get you there, but look at the things that might stand in your way.  Success can be had, there's no question about it, but assuming it will be easy is a sure path to missing out.

Readers, do you ever look at success stories and get jealous?  How do you reconcile success stories with the reality that not everybody has success?  Please let me know your thoughts in the comments below.