Make Targeted Advertising Work

As a consumer, I’m exposed to varying sources of advertising on a constant basis.  Whether it’s advertising on the internet, commercials on TV, or jingles on the radio, there’s a pretty steady stream of information intended to drive me towards a particular service or product.

One other source of targeted advertising is your mailbox.  I’m not talking your e-mail account, I’m talking the actual mailbox where letters, bills, and of course, ads get delivered.

In addition to the catalogs and other types of products, one thing you surely receive if you have a mailbox is ads and flyers, often bundled with a local paper or shopping ad.  I’m sure a lot of this goes right into the recycling bin for many people, as it does for us, but there are instances where I’ve found that this type of advertising is effective in our household.

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