Free Shipping Downgrades Make Amazon Prime Less Enticing

Is it just me or has Amazon free shipping gotten significantly worse over the past year?  If it indeed has, you have to suspect that this could very well be on purpose.  They are really making a push to get as many people signed up for Prime, so is it a conspiracy theory or just common sense that they would try to drive people to Prime by weakening the free shipping option?

I’m here to tell you that, for me, making free shipping worse will have the opposite effect for me.

Let me start off with some of the changes I have seen:

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