Finding an expert in any area is easy. The problem is not breaking the bank to do so. You can pay car dealers to fix your car or pay big fees to financial advisors to manage your investments, but if you can get the same level of expertise at a lower cost, you’ve not received value for what you’ve paid, and you’re out that money. Finding expertise at a low cost is tricky. You can always find someone willing to do it cheaper, but if they really don’t know what they’re doing, this can prove even more costly in the long run.
So, how do you strike this balance?
Look to the monkey. I’ll start this off by asking a simple question. Stick with me. Here goes:
Do you know how to peel a banana?
The answer is, of course. I can’t imagine anybody reading this has not peeled a banana in their life.