When I was younger (early-to-mid teens) I harbored a lot of different ideas about things I might do later in life. One of the things I thought was that I would own a chain of gas stations.
Why gas stations, you ask? It wasn’t for reasons you might think. I didn’t think that there was some great opportunity in gas stations, nor did I have any particular fondness for gas or fuel or anything like that.
It’s because I had an idea associated with them that I thought could separate me from the pack.
See, my idea was going to be that I would price my gas honestly. I was going to drop the $0.009 cents that is and (at least as long as I can remember) has always been commonplace. Then, I was going to run my advertising campaign by touting that I was the only gas station that, if the sign said $1.09 per gallon (this was twenty years ago!), it really was $1.09 and not $1.099.
Obviously my dreams of glory by being the ‘only honest gas station salesman’ never came to fruition, but if there are any gas station owners looking for an angle, feel free to try it out and let me know how it works. The only stipulation for using my great idea is you have to call your station ‘Beagle Gas’.