Kraft Has A Plan To Get You To Buy More Salad Dressing

I always pride myself on being somewhat of a watchdog on noticing when companies seem to be giving you more for less.  I’ve written about how packaging changes can lead to higher prices for baby formula or even how changing the suggested usage in products like baking soda could trigger more sales, but the latest one I’ve seen is a new one, and probably something you may have already come across.

I’m talking about salad dressing.  With the latest change, they didn’t change the size of the bottle or anything else.  No, they’re being a bit more “Kraft”-y, if you will.

We aren’t loyal to any one brand of dressing, but it seems that Kraft has a good portion of our sales.  I’m pretty much of the opinion that you need one type of salad dressing: Ranch.  My wife has five or six other ones, but if it were up to me, ranch would be the only salad dressing in the fridge.

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