One aspect of selling through an online business that can cause a lot of stress is shipping. Striking the right balance between fees that your customers are comfortable with and ones that will actually cover your costs can be challenging. But there is more to shipping than simply figuring out the right price to charge. The care you put into shipping your products goes a long way towards showing professionalism and letting your customers know that they are getting value for those fees.
Adding goodies to your shipment is a good way to make a positive impression on your customer. They can also help differentiate your business from others, especially if you are in a competitive market. Hard candies are the most common goodies you’ll find added to shipments. They still make a good impression, though. Depending on your product, stickers or buttons may also be appropriate. Pick items that are unusual and, if possible, relate to your business. If you are using candies, for example, you may want to send ones made by a local confectioner. Always package them in a separate bag or container from the item you are shipping to avoid unfortunate accidents.