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December, it seems, is the holy grail of food months. Buying food, groceries, etc.  What better month to count on than December, right? So, if that's the case, it's really amazing that Costco is trying to shoot themselves in the foot with a terrible coupon insert.  The Costco Coupons book that we eagerly look forward to was a total dud..

As a result, we haven't gone to Costco. Those two things go hand in hand, as it turns out.

Our Costco Coupons Habits

We have been Costco members since before we got married.  That means it's been over ten years now.  Wow, does time ever fly!

During that time, Costco has always sent out a monthly coupon book.  For three weeks out of every month, members can enjoy savings on a handful of items. It's always been a good mix of general merchandise, electronics, and food.  Until this month.  This month, Costco pretty much eliminated the food category.

We have about 12-15 regular items that we'll buy with the coupons when they go on sale.  Actually, it's probably a few more than that, because there are usually some that only go on sale around the holidays.  We look forward to those.

Except none of them were in the book this year.  Not a single one!

In fact they only had three food coupons in total.

Comparison Shopping

We are lucky to be in an area where we have both Costco and Sam's Club in pretty equal fashion.  Where there's one, mb-money201308chances are there's the other within a mile.

We've always been loyal to Costco, but we heard a while back that Sam's Club started offering coupons to members.  This piqued our interest.  We also saw that Sam's had some pretty good sign up deals from time to time.  There were deals where you could buy a discounted membership (for the first year), plus receive additional free items and coupons.

These deals seem to happen a few times a year, and it honestly might be time to consider if Costco does not return to offering desirable coupons on everyday items.

Is Costco Going Too High End?

One of the things that I've noticed, and this latest coupon fiasco seems to affirm, is that they're going after higher end consumers.  I've had my suspicions even on the food side, as they've gone increasingly to higher priced organic options.   I'm not sure that they think they make enough money from people who go in and buy coffee, spaghetti sauce, and the like.

Their latest coupon book, which eschews all of those things, instead has TVs, computers, and other gadgets.  It's all high priced.  Maybe they're only interested in selling those items.

If so, fine, but we'll be out.  It's not that we're claiming poverty.  It's that we buy everyday items because of the value and the occasional big ticket items.  It seems like they want their shoppers to do the reverse.

Winter Will Tell The Tale

We have the Costco Visa card and we have a good chunk of rewards money lined up.  The way that their rewards works is that you get a payout once per year, and it happens to be in February.  If you cancel your membership (along which cancels your card) anytime in between, you forfeit your earnings.

That's not going to happen.

However, if we get our payout in February, and things have not improved on the coupon side of things, that might be time to make a clean break.

As it so happens, Sam's Club also has a rewards credit card that offers similar category discounts.  Line that up with a cheaper membership and better coupons, and it might not be long before we're noting ourselves as former Costco members.

I hope that doesn't happen, but the clock is ticking.

Readers, what do you think of Costco?  Have you noticed a gradual shift away from lower priced items in their targeted strategy?  How does that fit in with you?  Any Sam's Club members out there that can give some insight on how things are on the other side of the fence?  Please let me know in the comments below.