I’m not sure if it’s a national or regional thing, but McDonald’s has been giving away a cup of free coffee on Wednesdays for the months of January and February.
This is awesome for me because I love their coffee, and there is a McDonald’s on the way to work. Since I go in pretty early, I beat the rush, and I can hit the drive through and get my free coffee and be back on my route in under five minutes.
I think the free coffee idea is great (and I can’t stand the office coffee). First, I’m sure a lot of people that stop buy something else, so they make up the lost sales elsewhere. Second, it exposes people to the coffee that might start coming back. It is darn good coffee!
So far I haven’t bought anything else so I’ve been an admitted mooch.
But, I’ve noticed that the amount I get has gone down slightly since I’ve started taking advantage of the deal. When I get to work, I pour the coffee into my regular coffee mug so that I can add sweetener to my liking. When I first started going in early January, I could fill my mug up and have enough in the container to pour another half cup or so. As time has gone on, I can now pour one mug full, meaning that they’ve apparently created an ‘extra small’ version.
I can’t complain. After all it is free.
Is McDonald’s running this promotion anywhere else? Do you feel guilty if you get a free item and don’t buy anything else in situations like these?