I haven’t seen it yet, but I’ve heard that UPS has ads on their trucks. Have you seen this UPS advertising yet?
A Matter Of Time
I suppose it was just a matter of time before this started. After all, there are tens of thousands of these trucks out and about. Consumers recognize them. We know what they look like. For the most part, they’re just plain brown boxes rolling around. So, why not stick some ads on the sides or up on top?
Advertising presents itself in many ways. The obvious ways are your traditional TV or radio ads. There are print ads in newspapers and magazines. We’ve got ads on billboards and on the sides of buildings. And of course there are the ads all over the Internet. In fact, many sites won’t even let you read their content unless you see their ads. (I figure this makes it clear which is more important, ads or content).
Heck, even NBA players will have small ads on their uniforms this year.
So it doesn’t surprise me that UPS has started plastering ads on the sides of their truck.
The Two Big Questions I Have
For me, this raises two big questions.
First, will these ads work? I suppose they will no more or no less than any other model of advertising. After all, there have been ads on the sides of buses for decades. Obviously, ads on wheels must work. So, I would think that if done right, ads on the sides of UPS trucks could work just fine.
Second, will it lower prices on shipping boxes? If UPS is selling advertising, it means they’re getting extra revenue. This has to lead to lower prices, right? I’d guess that the answer to this is “Not so fast.” I know that UPS has been feeling the pinch from the increased push by the Post Office to ship packages. My guess is that the advertising will restore some of the squeeze they’ve felt from the competition. While lower prices would be nice, my guess is that smaller price increases is about the best we can hope for.
Personally, I guess I have no problem with UPS selling advertising on their trucks. I find it less intrusive than some of the other advertising we’ve been exposed to. I just hope it doesn’t open the door to something more annoying.
Readers, what do you think about UPS selling advertising on their trucks? Have you seen any? Is it just the start or is it opening the door to something bigger? Let me know what you think in the comments below. Thanks for reading.